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Lego As Ageless Toys by Owen Jones
Lego sets have come a long way since my brothers and I had Lego sets in the UK. Lego UK is an off-shoot of the original Danish firm called Lego, however, Lego UK may just as well be thought of as a separate firm in its own correct. These days Lego sets are a great deal better only boxes of interlocking building blocks, Lego sets are themed now to make them more applicable to a child’s particular interests. Lego is seeing a resurgence.
The name ‘Lego’ is not a genuine word, not even in Danish. Rather it is an acronym of two Danish words “leg godt”, which mean “play well”. It is Lego Group’s name and part of the emblem of the Lego Group.
The Lego Group was the brain child of Ole Kirk Kristiansen in 1932 and the Lego company has remained in the Kristiansen family’s hands until today. The current owner of the Lego Group is Kjeld Kirk Kristiansen, a grandchild of the company’s founder.
Lego’s mission statement is the same the whole Lego Group worldwide and that is to:
